Pearson Reading Response

The problems with campus media addressed in the Pearson article definitely apply to the situation here at Rollins. Campus media has largely (with the possible exception of WPRK) lost its relevance, and as we have seen in the first few weeks of class, lost its funding as well. I think Pearson’s suggestions will come in handy when we have to decide how best to recruit, train and retain willing participants in our respective media organizations. First off, to recruit students, we have to specifically focus on creating a fun, yet creative environment and forming a functional, skill-diversified team. Then, for training, as Pearson suggests, we want to have our people get some hands on experience as opposed to just classroom mumbo jumbo. Finally, we need to better the organization as a whole and find underclassmen to assume the future responsibilities and keep the tradition going. The ultimate goal here, I believe, is to not just make a brief splash for one semester, but to have a lasting impact for campus media here at Rollins.

CMC 350 Journal Post # 1

When we began our group discussion, I had a vague idea, but was not positive what exactly a "program director" does, so I asked KC if she could describe what she does as the Program Director for WPRK. KC explained that she has the responsibility of scheduling programming, deciding on time-slots, even filling in on air, among many other roles. As I will be working with R-TV, however, the dynamic will obviously be different than that of WPRK. There probably won’t be too much to decide on what to air and when to air it, so I envision myself working more within the technical aspects of producing content. For example, we talked about doing some short spots on local food trucks, which students would probably enjoy. Those would not be difficult to shoot and produce, and they could go a long way in making R-TV more enjoyable/relevant. Also, I would definitely like to see R-TV get involved in the Rollins sports scene. I believe it was Rob who said in class that most sports teams already film their games. If this is the case I don’t see any reason why these shouldn’t be re-aired on R-TV (or re-mixed into some sort of highlight reel). Overall, I would like to contribute wherever needed, but specifically would want to focus more on generating content in both the pre and postproduction phases. Teaming up with classmates and friends I believe we could create (a modest amount of) original content and improve the structure of R-TV, hopefully making it increasingly viable and successful in the future.