Pearson Reading Response

The problems with campus media addressed in the Pearson article definitely apply to the situation here at Rollins. Campus media has largely (with the possible exception of WPRK) lost its relevance, and as we have seen in the first few weeks of class, lost its funding as well. I think Pearson’s suggestions will come in handy when we have to decide how best to recruit, train and retain willing participants in our respective media organizations. First off, to recruit students, we have to specifically focus on creating a fun, yet creative environment and forming a functional, skill-diversified team. Then, for training, as Pearson suggests, we want to have our people get some hands on experience as opposed to just classroom mumbo jumbo. Finally, we need to better the organization as a whole and find underclassmen to assume the future responsibilities and keep the tradition going. The ultimate goal here, I believe, is to not just make a brief splash for one semester, but to have a lasting impact for campus media here at Rollins.